Concerned:Bright and long-lasting colors with a special conditioner in its formula. It covers white hair perfectly, with unfading, permanent colors with its dense pigment content. Farma color is a No Ammonia cream color. Specially designed for smooth caring of your precious hair. It does not smell bad like other dyes thanks to its ammonia-free formula. Thanks to the olive oil it contains, it enables you to get more shiny and soft hair.